TRAIN TO VICTORY

PROJECT

ProfitGuard, a sub-brand of PBA Health, is an analytic tool aimed to optimize wholesaler contracts and inventory management. This ProfitGuard campaign brainstorm centered on how working with the right tool is similar to sports training with the right object to ultimately obtain victory.

PROCESS

Considering the campaign centered on an athletic object series to amplify how the perfect accessory can aid success, as well as the shapes/colors within the identity system, below is the result of the brainstorm of one item, which consists of a variety of photography and vector shapes for visual interest/recognition.