GATES BBQ

PROJECT

Gates BBQ is a historic Kansas City BBQ chain. With lots of local eateries, I created a passion project to design a new identity for Gates BBQ given its desperate need for a consistent and amplified public image. And while this project started small, it was later revisited, revamped, and expanded into a larger brand identity.

PROCESS

Because of its loyal customer base, it was essential to retain certain iconic aspects of its identity; specifically the top hat. Given other aspects of their logo like the man's tailcoat, cane, and bow tie—all reminiscent of late 19th-century/early 20th-century fashions—I decided to build on a Victorian theme with a fun modern twist. Lastly, considering the casual nature of the restaurant, the comfort food it serves, and the heat of BBQ itself, I finished with a brown paper texture/picnic pattern and a warm color palette.