COLOR CODE

Marketers hint at a subset of color theory called color psychology that's basically the idea that each color has certain associations/elicits certain emotions. As such, marketers use these colors to influence your behavior.

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Did You Know?Lisa Doherty
THE GREAT RAND

I knew some basic stuff about Paul Rand, now I know more. Painted as one of the prolific fathers of graphic design, this sheds some great detail on the guy's influence.

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Eye EduLisa Doherty