GREETINGS

I’m Underdog: an identity design firm that brings customers and businesses together one transformation at a time.

UNDERDOG

Owned/operated by identity designer Lisa Doherty and originating in Kansas City, UD specializes in building beautiful visual identities for local businesses and beyond. Influenced by the tale of David and Goliath, the company was forged on the notion of overcoming uphill odds with smart, unique, and focused strategy.

SERVICES

Unlike a lot of complicated services, we keep it simple.

We produce one premium and comprehensive product that's unique, customized, and provides the building blocks to attract and retain more business.

Interested in the details or getting started?

Let’s talk : )