PROCESS

Trite but true, the best offense is a good defense. That said, no smart identity starts without a game plan. Here’s a peek into ours:

1. GETTING TO KNOW YOU

Like any new friendship, we start by discussing what makes you unique

Based on these gatherings, we'll develop a basic mood board to determine a general visual direction

Given this preliminary direction, brainstorming/research will follow to dictate initial logo sketches/concepts

Once the logo and corresponding color palette are finalized, several system directions become available

Once one is chosen and expanded, a simple, comprehensive, user-friendly staff guide is developed to preserve the company's new image/recognition

The remaining assets are developed, organized and packaged for easy/future use so you start attracting more business : )